Terms and conditions

This site is operated by aifirestarter (“we”, “us”), at aifirestarter.com. These terms govern your use of the site and everything published on it. By using the site you accept them. If you do not, please stop using the site.

They do not govern any engagement you buy from us. That is covered by a separate signed contract, and where the two differ, the contract wins.

Everything published here, including the Insights guides, is general information written for a broad audience. It is not legal, regulatory, financial, investment, or professional advice, and no client relationship starts because you read it.

Guides that quote prices, vendor terms, or regulation carry the month those figures were last verified. All three move quickly. Check the primary sources named in the guide before you rely on a number, and take your own professional advice before acting on anything here.

Descriptions of the AI Firestarter engagement, its scope, and its pricing are a summary, not a contractual offer. Scope and price are agreed in writing before work starts. To discuss an engagement, email hello@aifirestarter.com.

You may read, print, and share pages from this site for your own business or personal use, provided you keep them intact and credit aifirestarter as the source.

You may not republish material commercially, sell or sublicense it, strip attribution, present it as your own, or use it to train a model without our written permission. You also may not use the site unlawfully, attempt to gain unauthorised access to it, or interfere with its operation.

The content, design, and branding of this site belong to us or our licensors, and are protected by copyright and trade mark law. Nothing on the site transfers any of those rights to you beyond the permission set out above.

Third-party names, products, and prices are referred to for identification and comparison. Those marks belong to their owners, and no endorsement of us by them is implied.

The guides link to primary sources: vendor documentation, regulators, published research. Those sites are outside our control. We link to them because they are the evidence for a claim, and not as an endorsement of anything else they publish. We are not responsible for their content.

We aim to keep the site available, and we may change, suspend, or withdraw any part of it without notice. We do not promise it will be uninterrupted or error free.

We do not exclude or limit our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be excluded under English law.

Subject to that, we are not liable for any business loss arising from your use of this site or reliance on anything published on it, including loss of profit, revenue, contracts, data, goodwill, or anticipated savings, and any loss that is indirect or consequential. The site is provided as is, and any implied warranties are excluded to the extent the law allows.

If you use the site as a consumer rather than for business purposes, these exclusions do not affect your statutory rights.

How we handle personal data, and the cookies this site sets, are covered in our privacy policy. It forms part of these terms.

We may update these terms as the site changes. When we do, we will revise the date at the top, and the version published here is the one that applies to your use of the site from that point.

These terms and any dispute arising from them are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

Questions about these terms? Email hello@aifirestarter.com, or book a call.